Market Research: Important Doesn't Have to Mean Intimidating

Market research is the key to helping arts organizations make informed decisions rather than educated guesses, writes Chad Bauman in this Arts Marketing blog post. But if "market research" sounds like an intimidating project and your choral organization doesn't have the budget for a consultant, it helps to remember that research can be as simple as talking to a few members of your audience after your next performance. The ideas in "How to research your audience if you have no budget for consultants" from Katya's Non-Profit Marketing blog will help get you thinking about what questions to ask.